GMAIL MESSAGE FOOTER · ELEVATION 1:1THIRD ACTION INJECTED · IDLE STATEspan.gD[email]ReplyForwardUno ReversefindSender: UP UNTIL A SUBTREE HOLDS THE CHIPPINNED · 11 GLYPHS40div.amn · THE ROW WE WATCH FORspan.ams · CLASSNAME COPIED WHOLEINSERTED AFTER span.ams.bkGORANGE → SCRAMBLE → REVERSED
EXPLODED AXONOMETRIC · ONE CLICK, FOUR WORLDS01 GMAIL DOMA SPA · RE-RENDERS02 ISOLATED WORLDOBSERVE · INJECT · READ03 BACKGROUNDsendToBackground04 ZERO CRMUPSERT · ADD TO LISTNO WORLD TOUCHES THE NEXT DIRECTLY
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rakhmanov

Notice of unproprietary property:

Please do not maintain confidentiality.

Use it as you see fit. With love n shi.

TitleUNO
Rev.01
SwagMAX
SHT1OF1

I went to a Cursor x Lightfern GTM Hackathon. I hate outbound GTM.

We had to get creative.

UNO has two quick solutions: event intersection driven outbound + uno reversing cold inbound.

1st on Main, Zero and Cursor tracks at the Cursor × Lightfern GTM hackathon.

Fig. 01
MMichael<michael@acme.io>
Hi Artem — quick one. We help teams like yourscut ramp time for new reps by 40%. Worth a15 min next week?
ReplyForwardUno Reverse
The third action, added to a message you didn't want. Inbound messages are qualified outbound leads for solutions like Lightfern & Zero CRM

The idea

If it's not a solution for outbound leadgen, I had to recall some bits from my experience: networking in London and the mountain of inbound I started receiving after I put my company on linkedin as "Stealth".

Given this was a hackathon in the context of helping Lightfern's GTM, a model for email drafting that sounds like you, some ideas were apparent.

Firstly, people who you've likely intersected with on live events are a semi-warm connection. If we could automate outreach to qualifying leads there - that's an engine.

Secondly, inbound is mostly AI generated, and sounds like slop. Lightfern's solution is the prime example of an antidote to generic sounding AI emails.

I had to pick a track but decided to go both ways.

Fig. 02Guest lists read off the page as it loads, two events overlapping, and the people on both going into a warm sequenceguest listread as it loads22312on both lists — you have metsequencewarm first
Two guest lists, ingested from the page as it loads. Reach out to the intersection!

Event-led outbound

I am a fan of Luma for the quality of their events. They also have a neatly structured attendees API I found in the network tools.

In no time I had a chrome plugin that allows to ingest the attendees and add them along with metadata to Zero's CRM.

Incrementing intersections and creating views for 2x, 3x and 4x+ joint attendance was a breeze, pair that with Zero's enrichment an email sequences and we already have a small GTM action happening.

Fig. 03A cold inbound arrives, is turned around with one click, and goes back out to the company that sent it and the people there like the sendercold inboundan SDR you didn't ask forone clicktheir companyothers like themreverse sequencethe mail you didn't want, spent on the company that sent it
Your inbox is a leads database.

Uno-reversing the inbound

Second mission was to get back at those who inbound you. You receive dull, AI sounding messages like there's no tomorrow the moment you activate their filters with some keywords, mentioning of market and your metrics.

By injecting a button into gmail's main world via the same chrome extension we can quickly add another integration to Zero.

Basically, once we hit uno reverse, Zero's custom agents we configure to be activated on inserting new items can research the company, find the colleagues of the SDR who dared to reach out, and prepares a list of qualifying leads.

Once it's ready we can launch sequences to our targets and even automate messaging further by giving them examples of what their outbound could've sounded like.

Neat, fast and with Zero's tools and Cursor it was a breeze to program on the rapid 5 hour hackathon!

Decisions

Design DecisionsRecycle what's available - lead gen from the inbox and events you visit. Act on it right where you do the GTM work in the CRM and operate via your browser with the extension. No new software or websites or tools to conquer.
StackPlasmo, React · Zero CRM agents and lists · Cursor
WonMain track, Zero track and Cursor track - solo.

Credits

Zero and Lightfern are exceptional companies, and Cursor is lucky to have Francisco as their ambassador. Reach out to Mariia for your next gen CRM and go trial Lightfern's superb email copilot!

Watch the demo← Back to craft
rakhmanov
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